Though a requirement within science and industry, iterative design is often overlooked. I believe that nothing is created out of thin air and is never perfect first time.
Everything I do, be it branding, carpentry, sewing or AI goes through this iterative process of; design, build, test, learn iterate.
A simple and obvious process that gets clients and me to the finish line in a logical and accountable way. Giving agency to all and limiting nasty mishaps down the line.
Ex-welder, ex-photojournalist, ex-SEO, ex-river conservationist and all sorts inbetween. Available for consultancy and creation.
A complete bottom-up brand for an app that I also designed for Westcountry Rivers Trust
A little extra-curricular project for Westcountry Rivers Trust producing their annual report and this logo to go with their magazine name.
A partial re-brand of a very fussy and textured logo. Clarity and class was asked for, but the crescent moon and trout had to remain.
Brand design and social implementation for Sager and Wild.
Tucked away in the 'forgotten corner' of Cornwall. I'm a stones throw from Plymouth
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